Cannonball - Launch Campaign

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360 launch campaign for Cannonball, the biggest, wettest, wildest water competition in the history of television! Hosted by WWE superstar Mike "the Miz" Mizanin and TV personality Rocsi Diaz, the show features 12 crazy contestants who compete on a ridiculous water-soaked obstacle course for a cash prize of $10,000.

Art Direction
Branding
Key Art
Social Content
Out-of-home
Photography
Motion Graphics
Print Design

compete in four rounds of challenges including the likes of the Human Dart, Surfrider, Hurdle Jump, Speed Skimmer. In the final challenge, contestants are launched out of a cannon, and the athlete who gets the farthest wins!

CANNONBALL / 360 Campaign

Wettest, Wildest, Water Competition on TV

Based on the graphic novel of the same name, Deadly Class follows a homeless, disillusioned teen named Marcus who is recruited into a secret academy for the Deadly Arts. Set against the backdrop of unsanitized '80s counterculture, this coming-of-age story is a gritty portrayal of a teen's fight to find his place among a community of the deadliest characters in the world. For this campaign, I oversaw the development of every piece of visual creative that went out the door, from key art to motion graphics. I also developed the style guide for the campaign's visual identity, taking graphic cues from the comic series as well as the '80s underground punk scene.

ROLE: Art Director & Designer CLIENT: SYFY, Sony Pictures TV Year: 2019

Meet the creators

The talented team

Fumina Akimoto

Creative director

Jonathan Danielsen

Marketing

Jessica Albro

Managing director

Beth Johnson

Project manager

Microcontent

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Fruits

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Sleep

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Summer Vibes

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