360 Integrated Campaign for Deadly Assassins

Deadly Class - Launch Campaign

Survival
is extra
credit.

360 launch campaign for Deadly Class, a Based on the graphic novel of the same name, Deadly Class follows a homeless, disillusioned teen named Marcus who is recruited into a secret academy for the Deadly Arts. Set against the backdrop of unsanitized '80s counterculture, this coming-of-age story is a gritty portrayal of a teen's fight to find his place among a community of the deadliest characters in the world.

Art Direction
Branding
Key Art
Social Content
Out-of-home
Photography
Motion Graphics
Print Design

Based on the graphic novel by Rick Remender, Deadly Class follows a homeless, disillusioned teen named Marcus who is recruited into a secret academy for the Deadly Arts. Set against the backdrop of unsanitized '80s counterculture, this coming-of-age story is a gritty portrayal of a teen's fight to find his place among a community of the deadliest characters in the world.

Deadly Class

Art Direction
Branding Design
Key Art
Print Design & Production
Digital Ad Campaigns
Social Content
Experiential

Punks. Posers. Deadly Assassins.

360 launch campaign for Deadly Class, a Based on the graphic novel of the same name, Deadly Class follows a homeless, disillusioned teen named Marcus who is recruited into a secret academy for the Deadly Arts. Set against the backdrop of unsanitized '80s counterculture, this coming-of-age story is a gritty portrayal of a teen's fight to find his place among a community of the deadliest characters in the world.

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CLIENT
SYFY, Sony Pictures TV

ROLE
Art Direction & Design Lead

CREDITS
Creative Director — Peter Gatto
Production — Cathy Lee, Robyn Matters
Agency — BOND, Refinery
Additional Design — Liza Bruno, Eric Vazquez, Jenny Garcia
Motion Design — William Wang, York Capistrano
Creative Director/Copy — Justin Grazioli, Whitney Shin
Photo Producer — Donna Bender
Unit Photography — Allen Fraser, Katie Yu
Gallery Photography — Miller Mobley

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