Krypton S2 - Launch Campaign

New season. Badder Villains.

360 launch campaign for Krypton Season 2.

Set two generations before the destruction of the legendary home planet of the Man of Steel, Krypton follows Superman’s grandfather, Seg-El, as he fights to save his beloved world from chaos. This season he must face a gang of iconic Superman villains in his pursuit of a Better Tomorrow.

Art Direction
Branding
Key Art
Social Content
Out-of-home
Photography
Motion Graphics
Print Design

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Based on the graphic novel of the same name, Deadly Class follows a homeless, disillusioned teen named Marcus who is recruited into a secret academy for the Deadly Arts. Set against the backdrop of unsanitized '80s counterculture, this coming-of-age story is a gritty portrayal of a teen's fight to find his place among a community of the deadliest characters in the world. For this campaign, I oversaw the development of every piece of visual creative that went out the door, from key art to motion graphics. I also developed the style guide for the campaign's visual identity, taking graphic cues from the comic series as well as the '80s underground punk scene.

ROLE: Art Director & Designer CLIENT: SYFY, Sony Pictures TV Year: 2019

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