TIKTOK'S GLOBAL B2B Brand IS GROWING UP.
BRAND REFRESH
TikTok launched worldwide in 2018 and quickly became a global phenomenon. In just two years, we reached over 2 billion downloads and it was time to ensure we had a consistent look and feel to help craft brand recognition.
Brands are flocking to
Working with Wolff Olins, we refreshed the global brand identity, and crafted a strategy to break the misconceptions of the brand being limited to lip-syncs and dancing (the FYP has something for everyone, really!).
The work included establishing the core look and feel of TikTok, as well as ensuring we had a flexible system which would remain recognizable as TikTok from campaign work to content programming.
© Kenneth Liew 2021